Automotive News interviewed Jim Anderson to better understand both sales effectiveness ratings and Urban Science. LEARN MORE
Every OEM and every dealer has one goal – selling more cars and doing so profitably. In order to do that, actions taken have to be based on what’s happening now, not what happened months in the past. We utilise proprietary data in near real-time combined with science to identify the key drivers that have the greatest influence on performance. This allows you to focus on what matters and take quick action. And, with our performance solutions, we can dig deeper into sales, financial and consumer engagement data to better understand performance issues and identify opportunities for improvement.
Our solution starts with a deep analysis and processes that allow our clients to identify actions that truly drive improvement of dealership performance, high sales and high profitability — the “win-win” zone. Every dealer will take a unique path to get there as there is no one-size-fits-all solution. Our consultants work hand-in-hand with dealers enabling them to create action plans that drive change. Using a scientific lens, we offer a truly holistic view of dealership operations.
We changed the sales and profitability conversation for one of the world’s largest dealer groups.
Now there’s an opportunity to gain an unprecedented view of sales performance. We’ll put daily industry sales data in the palm of your hand and perform sophisticated, market-based analysis to uncover missed sales opportunities. This near real-time monitoring lets you seize potential by building quick-response, data-driven action plans to target consumers. We’ll also help you increase loyalty by uncovering aftersales opportunities in parts and service. You’ll know what models are selling where, and why, and have the power to track, benchmark and strategise against the competition.
We found it takes less money to make more money.
Financially healthy dealerships are paramount for manufacturers. We are able to evaluate dealers across an entire network and assess financial health. Comparing to appropriate benchmarks, dealers can identify areas of opportunity and success over time. Additionally, brand-wide analysis allows us to identify which performance drivers are most critical to manage the business and identify both healthy and at-risk dealers. With this insight, a healthier network with increasing franchise value and long-term prosperity can be achieved.
We can pinpoint threats to network stability.
Marketers are facing ever increasing pressure to more efficiently attract and convert shoppers into buyers. Ever-changing technology platforms, complicated integrations and increasing consumer expectations are making the solution to that challenge more difficult to solve. We used science and technology to build a shopper engagement solution that informs and optimises the delivery of compelling experiences that yield incremental traffic and cost effective sales.
In the world of dealer consulting, only we have scientists who speak the language of dealers. Our consultants are able to deliver insights to drive action plans. This kind of data translation allows for a global experience with localised expertise. Leveraging our analytics and scientific methodology, we create actionable, customised plans that empower dealerships to maximise their performance and profitability.