Automotive News interviewed Jim Anderson to better understand both sales effectiveness ratings and Urban Science. LEARN MORE
Marketers are facing ever-increasing pressure to more efficiently attract and convert shoppers into buyers. Knowing what’s working and what’s not is paramount to increase success and lower costs.
Using science and technology, we are able to help marketers and their agencies make fact-based business decisions. We have invented a science-driven shopper engagement solution that delivers compelling experiences which yield incremental traffic and cost-effective sales. It’s based on our near real-time data and lets you make adjustments during the campaign instead of after. Our deep foundation of first, second and third party data fuels the creation of best-in-class analytics that create audiences, deliver personalised incentives and evaluate programs, all in near real-time.
The automotive industry is challenged to integrate attributable information across the automotive ecosystem. Because of this, universal access to holistic, attributable and robust data isn’t available to automotive marketers as it is in other industries. Urban Science created a widely available, secure and governed data platform that provides near real-time access to a broad and deep data foundation. This enables manufacturers, dealers and agencies to develop a shared understanding of their shoppers and buyers, which can be leveraged to develop more efficient and effective strategies to attract and convert shoppers into buyers at the lowest possible cost per sale.
Marketers live in a world of exponential data growth and rapidly advancing technology. We’re able to harness the power of our client’s data and turn it into marketing intelligence that is available to all touchpoints in an actionable way. We use advanced targeting and modelling to create unique groups of valuable consumers and geographies for cross-channel, multi-touchpoint activation by manufacturers, regions and dealers alike.
Knowing how to most effectively motivate shoppers is a major challenge for any marketer. Our solutions allow manufacturers and dealers alike to engage in-market shoppers in a personalised and compelling way. Our shopper profiles help inform channel, creative, offer and messaging strategies. Our AutoHook solution allows for the secure and seamless delivery of personalised process and purchase incentives based on a shopper’s incentive sensitivity. Our client-centric solutions help marketers and their agencies drive advertising effectiveness by informing and delivering personalised experiences through treatment and optimisation.
By sifting through lost leads, we found gold.
Manufacturers need to know what’s working, what’s not and why. We’re able to measure and monitor loyalty, conquest, defection, visitation, lead submission and sales in near real-time, and we’re able to do it by programme, by dealer and by audience. We deliver dashboards, along with custom analysis, to help you know what’s occurring when it’s occurring and our direct platform integrations support in-flight optimisation. We immerse ourselves in the data to assist marketers and their agencies to continuously improve and optimise their programmes.
In the world of dealer consulting, only we have scientists who speak the language of dealers. Our consultants are able to deliver an insight which drives an action plan. This kind of data translation allows for a global experience with localised expertise. Leveraging our analytics and scientific methodology, we create actionable, customised plans that empower dealerships to maximize their performance and profitability. DSG helps dealers navigate the complex digital advertising ecosystem and guides retailers in emerging countries to establish strong CRM principles.