AutoHook powered by Urban Science, the automotive industry’s proven leader in driving incremental showroom traffic to dealerships, today announced their official integration with Outsell, the premier AI-driven marketing automation platform that empowers automotive dealerships and OEMs to create lasting customer relationships driving incremental sales and profits.

As part of AutoHook’s open API program, Outsell has united AutoHook’s exclusive incentive redemption system directly into its AI-driven marketing automation platform, allowing Outsell to auto-generate individualized customer incentives proven to drive in-store dealership visits and sales.

“The integration between AutoHook and Outsell’s AI-driven platform allows dealers to quickly realize ROI with a sales incentive solution that gives consumers a reason to visit a local dealership for a test drive, said Litded Davis, Outsell’s Vice President of Product and Program Management. “AutoHook’s robust API communicates with our system to generate individualized incentive offers and near real-time reports on performance.”

Outsell clients can now incorporate into their email marketing campaigns auto-generated, customized incentives crafted based on individual customers’ lead scores and behavioral details.

“The value of an open API system allows two vendors to communicate and work as one, establishing a stronger network of actionable data that ultimately benefits dealers,” said David Metter, President of AutoHook powered by Urban Science. “Outsell is an ideal API ally as together we will provide car shoppers with a more personal experience that we know converts leads into physical and incremental showroom visits.”

Outsell’s proprietary use of artificial intelligence determines the best offer for each individual allowing dealers to focus their incentive budget on the right consumers. Higher-value test drive offers are served to likely defectors to incentivize them to visit a particular dealer’s showroom for a test drive.

“AutoHook is a well-respected leader with proven results in sales attribution,” added Davis. “This collaboration supports Outsell’s open ecosystem initiative to integrate with trusted automotive vendors while bringing net-new value to benefit our customers.”

About AutoHook powered by Urban Science

Based in Detroit and a subsidiary of Urban Science, AutoHook uses scientifically proven sales and defection insights to drive incremental dealer showroom traffic and attribute sales in near real-time. With a complete view of traffic opportunity, AutoHook’s private incentive offers convert leads at a low cost-per-sale for dealers and automotive manufacturers. For more information, visit DriveAutoHook.com or call (855) 532-3274.

About Outsell

Outsell offers the first AI-driven marketing automation platform that empowers automotive dealerships and OEMs to create lasting customer relationships driving incremental sales and profits. Our proprietary technology harnesses massive amounts of data creating accurate and powerful consumer profiles that engage your customers and prospects exactly where they are in their individual lifecycles. That’s why Outsell is the trusted platform for over 1,500 dealers representing all major automotive brands. To learn more, visit www.Outsell.com or follow us at @Outsell.