Marketing Intelligence Online is a modular, web-based solution that enables targeted marketing at national and retail levels. Enhanced data drives profiling at brand, model and model variant levels, and delivers the best demographic and lifestyle analysis of various geographic populations. Our mapping technology shows where current customers are located based on selected profiles, and identifies the most promising areas for marketing efforts. Prospect list selection can be based on business rules or our predictive modeling, and then downloaded in real-time. This tool also provides media channel analysis to properly focus your marketing campaign, and delivers full reporting so you can audit campaign performance.

Customer Targeting & Segmentation is a marketing analysis technique that utilises GainSmarts®, Urban Science’s proprietary, award-winning data mining software, to enable more precise targeting and improve campaign ROI. Techniques can identify which products or services to market to which customer, what level of incentive resources are required to move different customer segments to action, and what messaging might appeal best based on behavioural or needs segmentation. Download our GainSmarts brochure and Marketing Optimisation Solutions brochure for more information about this solution.

Campaign List Management is a marketing optimisation tool that combines OEM customer data with dealer sales and service records, then standardises, cleanses and enhances that data so customers can be accurately selected for marketing campaigns. This gives field staff, dealers and agency vendors access to the most accurate information and allows them to track which customers are being contacted for sales or service campaign activity, while honouring customer preferences through a role-based, online portal. This database marketing tool allows you to incorporate unique business rules to target the right customers at the right time. Download our Marketing Optimisation Solutions brochure for more information about this solution.