City Market Studies are the most thorough and detailed type of geo-marketing analysis available, and focus on main brand opportunity markets within a country. You can diagnose causes of poor dealer network performance; determine the proper number, location and type of facilities necessary to achieve dealer network objectives; measure performance of existing dealers; evaluate future market demand compared to current facility offerings; and help implement dealer network plans. Urban Science uses its proprietary Dealer Network Analysis Process (DNAP), which is the proven methodology that leverages facts and statistics to help manufacturers better design and manage their dealer network. Download our Network Planning Studies brochure for more information about this solution.

Strategic Blueprints provide a network plan for all markets within a country and allow the brand to strategically identify areas that have a significant incremental opportunity. Use it when considering network changes on a national scale, such as a strategic consolidation or the introduction of a new model line. This geo-marketing solution is ideal in identifying the optimal configuration of dealers to deliver market share or sales volume, and can analyse a variety of scenarios. Download our Network Planning Studies brochure for more information about this solution.

Ni2® is the global network planning software that can help you optimise your network step-by-step. Use it to benchmark and analyse brand and dealer performance. With our unique 8-step analytical methodology (DNAP) embedded in the tool, you can identify the optimal number and location of dealerships in any given market. Ni2 includes powerful mapping and reporting capabilities, plus advanced “what if” scenario planning, an indispensable tool for those who regularly execute market studies. Download our Ni2 brochure for more information about this solution.

Forecasting utilises various statistical methods for estimating future new vehicle sales across all geographic levels, from a local postal code to a national scale. It starts by providing a solid understanding of your sales volume forecasts at all levels to support your strategic decision making. Most importantly, our forecasts are built on an intelligent model that evolves with the input of new data, which is integrated with Urban Science tools to deliver market intelligence to your desktop.