Data Optimisation
Create a solid foundation for data management
 
Data Analysis Techniques

Data Analysis Techniques cleanse data prior to your analysis to assure reliable results. Poor answers from your studies usually are a result of poor initial data. One of our techniques helps you identify two types of distortions: those related to market share, such as abnormally high numbers for a particular model and area; and those related to volume, such as abnormally high sales volumes for several models in a particular area.

 
DVLA parc and used vehicle transactions

DVLA parc and used vehicle transactions data is available through Urban Science in the UK and Northern Ireland. Available at postal sector level, the DVLA parc data allows for accurate analysis of service and parts potential in local areas - invaluable for planning, objective-setting and performance management purposes. Information about the number and type of used vehicles changing hands is also available, which can be used in planning, used vehicle objective-setting, and performance management of approved used vehicle dealers.

 
Forecasting

Forecasting utilises various statistical methods for estimating future new vehicle sales across all geographic levels, from a local postal code to a national scale. It starts by providing a solid understanding of your sales volume forecasts at all levels to support your strategic decision making. Most importantly, our forecasts are built on an intelligent model that evolves with the input of new data, which is integrated with Urban Science tools to deliver market intelligence to your desktop.

 
Dealer Census

Dealer Census maintains a list of current dealership information for all car and light truck brands in the United Kingdom and highlights changes over time. It is compiled on a monthly basis and is the most reliable source of dealership statistics. The data comes from a variety of sources, including feeds from automotive manufacturers as well as phone and field verification. This report is designed with easy access to help streamline the tracking of automotive competitor locations/dealers and provide monthly insights in this ever-changing industry.