Lead Qualification and Customer Analysis
More than 22 percent of all automotive sales are generated from the Internet, yet 40 to 60 percent of Internet shoppers who submit leads to automobile brands are not followed up with properly by retailers. Retailers are missing out on a significant number of sales because their sales staff is not following a solid lead-qualification strategy that increases close rates and helps them focus on the high-priority prospects.
Urban Science offers an end-to-end solution to reach these valuable, high-potential consumers that includes scoring leads, differentiating marketing treatment and auditing retail-channel compliance. This lead qualification and customer-analysis process develops highly targeted marketing messages with relevant content that is more effective than broadly distributed messages with generic content.
Lead qualification and customer analysis, when applied in Urban Science's systematic approach, drives a greater investment in high priority prospects, which results in a more efficient marketing investment and increased profit for the dealer, as well as enhanced customer satisfaction.
