Retail Network Analysis
Today's retail networks typically operate at only 60- to 80-percent efficiency, which leaves considerable room to gain an advantage in the marketplace. For survival, retail networks need to provide a competitive environment in which to shop and convenient access for both sales and service.
Urban Science divides the analysis process into three segments: network planning, network management and network intelligence. When these work together seamlessly, in an integrated management system, the network can perform at peak potential and achieve critical competitive, cost and customer-relationship advantages. Once a plan is in place, network management monitors consumer behavior and competition and modifies the network plan when needed to take advantage of any substantial changes.
When the right information is gathered and fed into the model in the right method, the result will be increased sales performance across the network on an outlet-by-outlet basis and the acquisition, development and retention of a customer base. These, combined with a continuation of a solid network analysis process, will allow a retail marketer to maximize its brand's performance.
