Web-Based Sales Analysis System Unifies a Leading European Automaker
Challenge
Develop a unified sales reporting system for a leading European automaker across 21 European countries in order to analyze new vehicle sales and registrations. Roll out a common platform, with common processes and metrics, across all European countries.
Solution
Urban Science created a system that incorporates the latest chart and report displays as well as the use of interactive SVG mapping and Online Analytical Processing (OLAP) technology. Through this consolidation into one common platform, the automaker was able to connect all of the National Sales Centers and minimize the number of disparate legacy systems.
Results
The new vehicle sales system delivers on the promise of a fair and equitable assessment of retail performance on a pan-European basis while resulting in significant cost savings to the manufacturer. The system is currently providing 15,000 users from headquarters to dealers with higher quality and more timely information than was previously possible.
