Si2 Increases Leading Luxury Automaker Dealer Business Opportunities
Challenge
Help a leading luxury automaker's dealers identify and locate inactive customers, converting them into dealer service prospects and developing ongoing relationships with them.
Solution
Urban Science upgraded the client from a CD-ROM-based system to the Customer Locator™ program, part of its web-based Si2 data analysis and reporting system. Weekly database updates enable Customer Locator™ to determine dealership service penetration and retention, as well as customer pay repair trends, inactive service customer data and workplace operations.
Results
Dealers are uncovering new opportunities to increase service sales and retention, improve communication with customers, and increase customer loyalty.
