Software Identifies Trends, Risks and Opportunities for a Leading European Automaker
Challenge
Develop a system that integrates and analyzes sales, registration, financial and demographic data to allow a leading European automaker to identify market trends, risks and opportunities in real time so the company can make faster and better-informed business decisions.
Solution
Urban Science developed a database update process that enabled its web browser-based Si2 system to supply data analytics in real time. Urban Science also applied Click Stream Analysis™ to track usage and customize the system to suit client needs.
Results
The Si2 system solution surpassed the client's project expectations. It is instrumental in delivering mission-critical information faster and creating custom aggregate reports. Internal demand for system access has increased dramatically as more users become aware of the system's capabilities.
