Web-Based Reporting Tool Aids Leading Luxury Automaker in Dealer Service Opportunities
Challenge
Help leading luxury automaker dealers increase their pay service business by discovering where pay service opportunities exist within their market areas and determine their level of market penetration for pay service. The dealers also needed an easy and economical method for registering and managing customers, and for reporting the information to national headquarters in a timely manner.
Solution
Urban Science developed a customized Service Enrollment™ solution that analyzes market demographics and service penetration levels, giving dealers a "roadmap" to the best prospects for service and parts sales.
Results
Dealers now have an easy-to-use system that registers and monitors customers, helping them target the best prospects for pay service. The Service Enrollment™ system also provides the automaker's headquarters with timely reports on service activity.
