Determining Lost Revenue Opportunities in Customer Pay Service
Challenge
Identify dealer opportunities for post-warranty service work from non-domestic luxury vehicle owners who live or work in areas outside dealer's primary area. Determine how to communicate to these owners that quality service is readily available to them at their convenience and that vehicles will be ready when promised.
Solution
Urban Science developed a ServiceSmarts® solution to determine opportunities for increased warranty and customer pay service as well as requirements for facilities, hours and technicians.
Results
The ServiceSmarts® solution is providing confidential analytics documenting dealership performance and providing dealers with lost revenue opportunity estimates. Zone and district managers are helping dealers use ServiceSmarts® reports to increase their service, parts and accessories business, and profitability.
