Benchmarking a Dealer Network Against an Automotive Company's Standards
Challenge
After spending several years setting up new dealer territories throughout Europe, an automobile brand wanted to know whether it achieved a consistent dealership image and performance standard. No process existed to measure this effectively.
Solution
Urban Science developed a system to measure dealership performance against company standards that could be monitored and analyzed by regional and zone managers, as well as headquarters personnel. We identified 125 business issues and developed measurement techniques to ensure complete objectivity.
Results
The web-based delivery system developed by Urban Science in just five months enabled full analysis, visualization of each situation, and the opportunity to develop mutually agreed-upon actions to improve dealerships.
