Urban Science Appoints Amy Reed to Global Marketing Director
Urban Science, a global retail channel consulting firm in automotive,
financial services and retailing industries, today announced the appointment
of Amy Reed as global marketing director.
"Amy brings rich expertise in integrated marketing that will help further spread awareness of Urban Science's tailored customer and market analysis services," said Katherine Kress, vice president, practice development and management. "She will be an asset as we continue to grow the company and expand our global presence."
As global marketing director, Reed is responsible for establishing the Urban Science global marketing strategy; defining the company's global brand identity; increasing client and prospect awareness; and developing relevant and timely communications, tools and processes to support Urban Science products and solutions.
Reed has 10 years of marketing experience in the automotive sector covering branding, positioning, new product launches, advertising and customer relationship management.
Prior to this role, Reed was account director on the GM Cardmember Services account at Mullen Advertising, where she managed the development of GMCS' lifecycle marketing communications to increase consideration and sales of General Motors vehicles throughout the cardmember relationship.
Previously, Reed worked for JWT on the Ford account, managing communications for the fleet and commercial truck, alternative fuels, truck and CRM groups.
Reed holds a Bachelor of Arts degree from the University of Michigan in Ann Arbor. She resides in Pleasant Ridge, Mich.
Founded in 1977, Urban Science helps companies evaluate, structure and
manage their retail sales channels to achieve critical competitive, cost and
customer-relationship advantages. With headquarters in Detroit, Urban
Science serves its global clientele from offices in the United States,
Spain, United Kingdom, France, Germany, Italy, Australia, China, Mexico and
Japan. For more information on Urban Science, visit urbanscience.com.
