Urban Science Recognized as an American Honda Top Supplier with Premier Partner Award

DETROIT, Oct. 16, 2006 - American Honda Motor Co., Inc. President and CEO Koichi Kondo presented the company's Premier Partner Award to Urban Science, a global retail channel consulting firm with headquarters in Detroit, for excellence in retail network analysis. Urban Science was one of 15 award recipients selected from 64 suppliers nominated by American Honda associates nationwide.

The Premier Partner Awards were established in 1998 to recognize suppliers who embrace American Honda's philosophy of exceeding customer expectations. This year's award recipients represent excellence in a variety of industries including electronic security services, hardware and software storage, production of auto show displays, research, advertising and more.

"American Honda is pleased to acknowledge the exceptional contributions of these 15 organizations who share Honda's core values of customer satisfaction and quality," said Gary Kessler, American Honda's senior vice president of human resources and administration. "The efforts and contributions of these fine organizations are essential to our never ending pursuit to provide products and services which exceed the expectations of our customers."

Honda is one of the world's leading producers of mobility products including its diverse line-up of automobiles, motorcycles and ATVs, power products, marine engines and personal watercraft. Honda is the world's preeminent engine-maker, with annual worldwide production of more than 20 million engines. On a global basis, Honda has more than 130 manufacturing facilities in 29 nations.

Honda began operations in North America in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda began assembling motorcycles in America in 1979, with U.S. automobile manufacturing starting in 1982. Honda now employs more than 28,000 Americans in the design, manufacture and marketing of its products in America. Honda currently builds products in 13 manufacturing plants in North America, with three major R&D centers in the U.S.

Founded in 1977, Urban Science helps companies evaluate structure and manage their retail sales channels to achieve competitive, cost and customer-relationship advantages. With headquarters in Detroit, Urban Science serves its global clientele from offices in the United States, Spain, UK, Germany, Italy, France, Australia, China, Mexico and Japan. For more information on Urban Science, visit www.urbanscience.com.

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