Urban Science Wins Contract from Subaru of America to Collect, Refine and Deliver Sales Leads to Dealerships
Urban Science announced today it has secured a multi-year contract with Subaru of America, Inc. to collect, refine and distribute customer leads and provide a robust reporting tool to measure and optimize the performance of Subaru's Integrated Lead Management Program. Urban Science will deliver sales leads to dealers quickly and accurately, helping the automaker sell more vehicles.
"Our goal is to maximize our resources by providing high-quality leads to our dealerships quickly and cost-effectively, while also having the ability to track and improve sales performance across our entire dealer network," said DeLu Jackson, national manager, digital and direct marketing, Subaru of America, Inc. "This system is beneficial to our dealers, and it ensures that our consumers get a satisfying shopping experience with timely follow-up from our sales team."
Urban Science captures and distributes customer leads from a variety of sources. In less than three seconds, it consolidates the leads, ensures the information is valid and forwards it to the appropriate dealer.
With an efficient and reliable lead pipeline to Subaru of America's dealers in place, the next step is diagnosing and improving sales performance. Working with Subaru of America, Urban Science will identify key performance metrics and develop a custom reporting tool that measures lead performance at all levels across the organization. With this solution, metrics such as lead volume, close rate or dealer response can be viewed based on lead source, geographical region or individual dealer level. This new rich source of information will allow Subaru of America to find opportunities for performance improvement throughout the lead management process.
"The automotive industry is allocating an increasing percentage of its resources to managing leads," said Rick Jones, managing director of Urban Science Detroit Operations. "Urban Science helps automakers do this efficiently, from ensuring only quality leads enter the sales channel to arming our clients with powerful performance measurement tools to ensure sales goals are achieved."
Founded in 1977, Urban Science is a global retail consulting firm that takes a scientific approach to help companies identify where they should allocate resources in order to increase their market share and profitability in the most effective and efficient manner. With headquarters in Detroit, Urban Science serves its global clientele from offices in the United States, Spain, UK, Germany, Italy, France, Australia, China, Mexico and Japan. For more information on Urban Science, visit www.urbanscience.com.
