MarketMaster™ is a comprehensive performance management tool that helps increase vehicle sales, provides sales assessment, and promotes best practices. It calculates and spotlights vehicle sales opportunity for dealers by pinpointing areas that need special attention both geographically and by vehicle segment.  MarketMaster exposes strengths and weaknesses with a performance dashboard, summarized reporting, uncomplicated charting, and interactive market area maps. These outputs will increase your knowledge of your customers allowing you to realize the full potential that is available, and to act upon opportunities exposed by the analysis.