John Frith, Vice President, Emerging Markets
John Frith is responsible for accelerating Urban Science's presence in Mexico and the Asia-Pacific region. He was named to this position in 2004, after having served as vice president of Operations since 1997.
Frith joined Urban Science in 1980, working on environmental analysis and computer modeling. In 1983, he opened the Urban Science office in Long Beach, Calif., serving as western regional manager until his return to Detroit in 1997.
Highly regarded by automotive manufacturers worldwide, Frith has served as an expert witness in more than 50 legal cases during his career with Urban Science.
Frith holds a bachelor of science degree in civil engineering from Michigan State University and an MBA from the University of California, Los Angeles.
